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    The Great Midwest Hemp Fest

    The Great Midwest Hemp Fest, formerly known as The Great Midwest Marijuana Harvest Protest, is the longest-running cannabis rights protest and festival in the United States. Since 1971, pro-cannabis activists have come together annually in Madison, Wisconsin to let their voices be heard and demand an end to cannabis prohibition in Wisconsin. 

    Year
    2023, 2024
    Services
    Web Design, Dev, SEO
    URL
    Visit

    Objective

    Build a brand new informational site with a focus on user education and engagement that gets WI residents involved in the movement. 

    Solution

    Create digital eye candy that’s easy for users to navigate and view festival details. Skyler implemented high-contrast colors and typography that are hard to miss – after all, The Great Midwest Hemp Fest wants people’s attention. 

    Highlights: front + center annual festival dates and location, e-commerce capabilities, vendor/sponsor/performer applications, custom form development, email marketing and social media pixel integrations.

    About the Project

    In 2023, the festival was handed off to new organizers to keep the fire of the movement alive. With the help of younger generations ready to step in, The Great Midwest Hemp Fest sought out a refreshed website to better accomplish their mission – end cannabis prohibion in Wisconsin. 

    The end result: a high-performance website with extensive functionality, on-page and local SEO optimization, optimized images, and a bold brand identity. The Great Midwest Hemp Fest’s website continues to grow, adding fresh content for attendees, volunteers, and participating partners. 

    Since building a new web platform for the non-profit, The Great Midwest Hemp Fest has seen over 16k+ site visitors with an average engagement time of 2 minute and 38 seconds. The festival saw over 4,000 attendees in 2023 and expects to see over 10,000 in 2024. Talk about impact.

     

    VISIT THE GREAT MIDWEST HEMP FEST