PORTFOLIO
Gilles Frozen Custard
Gilles Frozen Custard is a traditional drive-in with a vintage vibe showcasing classic American eats such as burgers, fries, shakes, and sundaes. Original owner, Tom Gilles, began serving frozen custard and Gillieburgers to the Fond du Lac community in June of 1949.
Objective
Capture the nostalgic charm and vibrant energy of the classic 1950’s era while seamlessly integrating modern functionality and user experience. The website will also be optimized for mobile devices, ensuring that users can easily navigate the menu, make reservations, and find event information on the go.
Solution
The new design features a vintage aesthetic with bold, nostalgic colors, and playful typography reminiscent of mid-century diner culture. We pulled out charming archives from the early years to display in honor of their 75th Anniversary. The site is optimized for mobile devices, ensuring that users can easily navigate the restaurant’s expansive menu, order online for delivery, purchase merchandise, and find the restaurant’s hours and location easily.
BEFORE:
After just 30 days of publishing Gilles’ redesign, they saw over 5,100 users visit their site. Check out their Flavor of the day, view their favored menu, and be sure to grab a limited edition, 75th Anniversary Hoodie or Cup before they’re gone!