PORTFOLIO
Back to School Fond du Lac
Back to School FDL is a 501(3)c nonprofit organization that focuses on the children in the local area who need assistance obtaining school supplies for the upcoming school year.
Objective
Redesign a playful, bright, and friendly feeling site that encourages multi-action engagement.
Solution
Pops of color, joyful media, and clear and concise messaging made this site a success. We chose to place front and center call-to-actions on each page, and relevant sections, to encourage involvement from sponsors, volunteers, and fellow donors.
Back to School's Impact on the Fond du Lac Community
Back to School provides school supplies to all children who reside in Fond du Lac county and are eligible for free or reduced lunch, which includes households whose income is at or below 1.85 times the Federal poverty level. In 2023, they served 2,061 students. In the first two weeks of 2024 registration, 2,009 kids signed up, fast approaching their record from last year!