9 Ways Your Website Can Help You Achieve Business Growth
Hey folks! Last week, we covered domain names, what they consist of, and what to avoid when purchasing your own.
This week, we’re exploring some of the MANY ways your website can benefit your business, nonprofit, or freelance endeavor. Are you taking advantage of all the ways your site can help you?
1) BUILD BRAND AWARENESS
WHAT IT HELPS YOU ACHIEVE: Your website is a consistent way to showcase your brand story, mission, values, and identity, establishing a professional connection with your audience.
✨ BENEFIT: Strengthen trust with your audience and helps you stand out from competitors.
2) FACILITATE COMMUNICATION
WHAT IT HELPS YOU ACHIEVE: By including contact forms, email sign-ups, or live chat functions on your site, you can provide a space for your customers to reach out.
✨ BENEFIT: Streamlines communication with your audience, making it easy for them to ask questions or engage with you first!
3) PROVIDE RESOURCES
WHAT IT HELPS YOU ACHIEVE: Resources help answer common questions, guide decision-making, and offer valuable insights, making customers feel more informed and confident.
✨ BENEFIT: Valuable content encourages visitors to stay on your site longer, explore more pages, and interact with your brand.
4) CULTIVATE LEADS
WHAT IT HELPS YOU ACHIEVE: Provides a space for users to enter contact information through forms, newsletter sign-ups, or free resources (ex; eBooks, blog offerings).
✨ BENEFIT: Helps build an organic list of potential clients or customers you can nurture over time.
5) INCREASE SALES
WHAT IT HELPS YOU ACHIEVE: If you have products or services to sell, an e-commerce website allows visitors to make purchases directly through your site.
✨ BENEFIT: Allows for sales outside of regular business hours, encouraging an additional direct revenue stream.
6) SHOWCASE SOCIAL PROOF
WHAT IT HELPS YOU ACHIEVE: By featuring testimonials, user reviews, or social media feeds, you give your audience a direct look into other’s feedback of your business.
✨ BENEFIT: Increases trust and boosts conversions by leveraging the power of social proof. Word of mouth is powerful!
7) CUSTOMER SUPPORT
WHAT IT HELPS YOU ACHIEVE: Offer built-in functions like FAQs, live chat, contact forms, and troubleshooting guides on your website to assist customers.
✨ BENEFIT: Reduces customer frustration and enhances customer satisfaction, resulting in an improved customer experience.
8) IMPROVE SEARCH VISIBILITY
WHAT IT HELPS YOU ACHIEVE: With the right SEO strategies, your website can rank higher on search engines, making it easier for potential clients to find you.
✨ BENEFIT: Increases organic traffic, reducing reliance on paid advertising and improving visibililty for more leads.
9) TRACK USER BEHAVIOR
WHAT IT HELPS YOU ACHIEVE: Use analytic tools (like Google Analytics) to monitor website traffic, user behavior, and conversion rates.
✨ BENEFIT: Provides valuable data to help you optimize your website, marketing efforts, and user experience. Ex; what page do people bounce from the most? Solution: time to re-structure that page to be more effective!
